Jasmine
Hernandez
Fashion Merchandising Graduate
About Me
I'm a graduate from Virginia Commonwealth University (VCU) with a Bachelor of Arts degree in Fashion Merchandising and a minor in Business Administration.
I have explored aspects of the fashion industry, as well as essential business functions such as management, accounting, marketing, finance, etc. Throughout my VCU experience, I was able to take courses that explored all sides of marketing that encompass fashion such as branding, event planning, product development, merchandising, buying, etc.
Currently I am working for Sherwin-Williams Paints, a fortune 500 company, as an Assistant Store Manager. My responsibilities include inventory management, merchandising, leadership, trademark service, etc.
​
Work Experience
Assistant Manager / Sherwin-Williams Paints
June 2017 - Present
-
Handle all merchandising aspects of the store such as completing planograms, promotional banners and fixtures, and overall store appearance.
-
Assist with inventory management on a weekly basis to ensure products ordered reflect client demands.
-
Consistently monitor store sales in order to reach each monthly goal according to the store's profit and loss statement.
Editorial Intern / The Idle Man
Sept. 2016 - Dec. 2016
-
Supported the marketing team with their social media platforms.
-
Assisted with promotion of week-long Black Friday sales.
-
Wrote articles for e commerce site under style advice and street style inspiration.
-
Assisted with a photo shoot featuring Irish TV producer and style entrepreneur, Darren Kennedy.
Product Development Intern / Handsocks
March 2016 - July 2016
-
Created surveys in order to understand the current target market.
-
Researched new print ideas for children's wear from forecasting websites.
-
Aided with the marketing activities for the upcoming Kickstarter campaign.
Education
Virginia Commonwealth University
2017 / May
Earned a Bachelor of Arts Degree in Fashion Merchandising with a minor in Business Administration.
-
Entrepreneurship - developed a business plan to open a new bar in the Richmond Area, which contains detailed reports on marketing, product & service, personnel, and financial plans.
-
Product Development - created a luxury manufacturing brand for women's clothing and built a look book to promote the line.
-
Integrated Marketing Communications - re-positioned an established brand to target a new potential market with a cohesive marketing plan.
-
Branding - learned how to use promotional tools to enhance the brand's image through loyalty programs, sweepstakes, and starter kits. ​
​
​
University of Westminster
2016 / Dec
I studied abroad at London, England for one semester and took three courses related to my major such as:
​
-
Visual Merchandising - learned the importance of strategic placement by creating a unique fixture for G-Star's flagship.
-
Fashion Forecasting - developed analytical skills to foresee upcoming trends by presenting my findings through a blog.
-
London Fashion - gained further knowledge about the history of fashion in London.
​
​
*Presentations of my work can be found under the Work Samples tab listed as University Projects.