Entrepreneurship
Creating a whole business plan from scratch is no joke! For my senior capstone class, my partner and I developed a business plan to open...
Visual Merchandising
Inspired by the solid and heavy textures that embody G-Star Raw Collection and the interior of the Oxford Street store in London, this...
Fashion Forecasting
Throughout my fashion forecasting course, I had to develop my own blog to post about the latest fashion trends happening now or in the...
Integrated Marketing Communications
As a new marketing agency called The Rose Gold Agency, our mission was to reposition Dos Equis as a gender friendly brand that doubles a...
Product Development
In this class, we were asked to create a women's luxury manufacturing brand that would cater to most premium retail outlets with a new...
Dover Hall Bridal Fashion Show
While at VCU, I was able to enhance my event planning skills through various projects and events. I was selected to take part in...
Branding
This project consisted of developing a new brand name, slogan, and marketing scheme for an upcoming traveling business. Tailored Travel's...
