Product Development

In this class, we were asked to create a women's luxury manufacturing brand that would cater to most premium retail outlets with a new collection. The name So Femme was created to represent something authentic, in order to reflect the targeted luxury women. So means luxury in Irish and Femme means woman in French.

We developed a look book to present to potential buyers, an inspiration board to depict our line, and marketing tags for the clothing. This collection is crossing the line between dark and light, and the pretty and the melancholy.

A slogan was created to portray the essence of the So Femme luxury manufacture in order to remind customers that, "Quality Attracts Quality." The Dark Flower Collection portrays how the edgy and pretty merge into captivating, fierce looks for the fashion forward consumer.