Handsocks

During my product development internship, I assisted an entrepreneur to launch her new product, Handsocks, for an upcoming KickStarter Campaign. A KickStarter Campaign consists of setting a sales goal while trying to reach as much of the target market to help fund the new product.

My work consisted of researching the latest print ideas for the upcoming winter and spring season using fashion forecasting websites. Therefore, I developed inspiration boards for the designer to create new and fun prints to promote during the campaign. I aided with the marketing activities for the campaign, writing up surveys to better understand the core customer, and came up with reward ideas to attract the consumers. I've assisted with researching potential hospitals, schools, and bloggers to market to. This was a great experience, because I witnessed first-hand what it takes to promote a new product beyond the local community.