Branding

This project consisted of developing a new brand name, slogan, and marketing scheme for an upcoming traveling business. Tailored Travel's mission is to provide affordable, educational, and interesting specialized tours around the globe for small groups of individuals. It gives an inexperienced traveler the opportunity to travel internationally with friends or oneself, without the hassles of planning a trip.

Tailored Travels' niche relies on creating trips around a specific area of interest such as fashion or brewery tours. Therefore the website's homepage will allow a viewer to pick one of three options Eat, Play, or Relax, as well as an expert guide, new trips available, and the latest travel trends.

Tailored Travels will practice promotional tools to enhance the brand's image such as a loyalty program, sweepstakes, and starter kits. The focus of the brand relies on its sole purpose of providing unforgettable yet affordable experiences to live like a local.