Integrated Marketing Communications

As a new marketing agency called The Rose Gold Agency, our mission was to reposition Dos Equis as a gender friendly brand that doubles a drinker's most enjoyable moments. Advertisements were created to promote the core message of the newly repositioned brand: some beers are worth drinking more than once.

The Rose Gold Agency created a new marketing campaign for Dos Equis called The Two XX Campaign. During this campaign, we want to make it clear that when adults drink Dos Equis, they will "double their lives most memorable moments." For the campaign, print ads will feature our spokespeople, Gina Rodriguez and Wilmer Valderrama, with the headline of "Two XX (times) the___." The last word will vary from ad to ad and reflects what is going on in the picture.