Visual Merchandising

Inspired by the solid and heavy textures that embody G-Star Raw Collection and the interior of the Oxford Street store in London, this project's ultimate goal is to create a sustainable fixture that challenges that in a contrasting way. The brand has a dynamic flirt between concrete and glass which is discovered in the architecture of the headquarters.

The sustainable fixture is made purely out of recycled glass boxes, in the shape of a 3-wall box fixture. The idea is to create an exciting customer experience with the help of technology. The purpose of the boxes, is to stimulate an interactive campaign, where customers can bring in any old pair of jeans and put it in a box to create a denim explosion effect with recycled denim.

Inside the fixture, it will be set up like a photobooth with innovation behind the screen that recognizes the shape of the customer and matches it against our men's and women's selection of jeans. It will generate three proposed denim styles. Once the customer chooses their pair of jeans, a ticket number will appear on the sales assistants iPads, so they can easily locate their styles. Shopping for jeans can be dreaded by many, with the MyPair booth it will be a fun and easy process.